Girls’ Generation, So Nyuh Shi Dae (SNSD) 소녀시대
- Also known as: SNSD, SoShi, So Nyuh Shi Dae, GG, ShōJo JiDai, Shào nǚ shí dài
- Origin: Seoul, South Korea
- Genres: K-Pop
- Years Active: 2007 – Present
- Company: SM Entertainment, Universal Music Group
- Associated Acts: SM Town, TaeTiSeo
- Website: Official Website
Girls’ Generation or SNSD (소녀시대, 少女時代) is a South Korean girl group formed by SM Entertainment in 2007. There are nine members in the group which are, in order of announcement to be in the group, Yoona, Tiffany, Yuri, Hyoyeon, Sooyoung, Seohyun, Taeyeon (leader), Jessica, and Sunny. They are commonly known as SNSD, the short form of the group’s Korean name So Nyuh Shi Dae or So Nyeo Shi Dae. In Chinese, they are known as 少女時代 (Shào nǚ shí dài) and in Japan with the name ShōJo JiDai. They are also referred as SoShi which is the abbreviation of the groups’ Korean name and GG, the acronym of Girls Generation. The group’s official fan-club is named as S♥NE (소원) pronounced as “So-won” which means “wish” in Korean.
Girls’ Generation officially debuted on August 5, 2007 on stage with their first single “Into the New World”. The group started to gain attention at the beginning of their debut with the songs “Into the New World” and “Kissing You”. They gain significant popularity in 2009 with their new single “Gee” which would be named as South Korea’s Song of the Decade. “Gee” also holds the record for the longest running #1 song on KBS’s Music Bank for 9 weeks. That year in 2009, the girls also won various awards including consecutive artist of the year (Daesang) awards at Seoul Music Awards, Golden Disk Awards, Melon Music Awards and Korean Cultural Entertainment Awards.
After that, the girls solidified their place in the Korean music industry with new follow-up singles such as “Tell Me Your Wish (Genie)”, “Run Devil Run” and “Oh!” from late 2009 to 2010. Then in 2011, after a series of activities in Japan, the girls made a comeback with their new singles “The Boys” which was released in three languages: Korean, Japanese and for the first time English. Their albums was so popular that in 2010 alone, the girls sold more that 11,730,000 digital albums and singles collectively.
They were given titles “The Nation’s Singer” and “The Nation’s Girl Group” due to their immense popularity. The Sisa Journal named the group as the most influential entertainers for the year 2011 and 2012 which makes them the first female idol group to make the list. Other than that, the girls were also listed as #1 on the Top Female Idol Group for 4 consecutive years on the Leespiar Popularity Survey in Korea. Asia Today placed the group at 44 on the 50 Korean Power Leaders list in 2011. Forbes also revealed the group were most powerful entertainers in South Korea of the year 2011.
The group also began to foray into Japanese Music Scene in late 2010 under Nayutawave Records with Japanese remakes of their 2009 Korean hits “Genie” and “Gee”. Later SNSD’s debut Japanese Album Girls Generation which is released in June 2011 became the highest selling album in Japan by a Korean group. Recording Industry Association of Japan certified it “Million” which made them the second Korean artist to earn such achievements in Japan after BoA’s “Best of Soul” in 2005. Then the girls continued their success in Japan with their second album Girls’ Generation II ~Girls & Peace~
Apart from being in a group, each of the members of the group also had various activities as solo entertainers — acting in various video clips, dramas, and musicals; hosting various reality-variety shows; and releasing solo singles for drama soundtracks.
Later, Girls’ Generation expanded their reach in the Korean industry with their first sub-unit, Girls’ Generation-TTS (TaeTiSeo) composed of Taeyeon, Tiffany and maknae Seohyun. TaeTiSeo’s debut EP, Twinkle peaked at #126 on the Billboard 200 becoming the highest charting K-Pop album on the chart thus far.
After the success of SM Entertainment‘s boy group, Super Junior, the company decided to debut a new girl group which ultimately turn into Girls’ Generation featuring a start-up roster of 11 members. All of the members were trained professionally primarily in singing and dancing while some of them were selected for acting and modelling. Even before debut, many of the members had already made their names in the Korean entertainment industry through their participation in magazine ads, television commercials and small television drama or film appearances and Sooyoung even debuted in the Japanese market in 2002 as part of the pop duo, Route θ, which is disbanded in one year. For nearly 2 years, Korean websites speculated about which of the 11 female SM entertainment trainees would be placed into the group. The group witnessed several revisions as members were either added or cut until the final line-up of the debuting, nine of them which is the current members was decided. Before the official release of the group name, Girls’ Generation, it was rumored that the group would be named “Super Girls” after their so-called male counterparts Super Junior.
2007-2008: Debut and Girls Generation
In July 2007, SNSD had their unofficial first stage performance on MNET’s School of Rock where the group performed their first single “Into the New World (다시 만난 세계)”. There was a documentary titled “Girls’ Generation Goes to School” recording the story of the girls debut which was filmed by Mnet. This documentary helped the girls appeal to the Korean audience as they rose to controversy.
In August 5, 2007, the group was officially debuted performing their first official performance on SBS Inkigayo, later on MBC Show! Music Core and KBS Music Bank. The group released their first single including and instrumental of the debut song and two other tracks: “Beginning” and “Perfect for You”. The latter’s Korean title is “Wish” (소원) which later became the name of their official fan club, S♡NE.
In late Autumn 2007, they released their first self-title full album with the lead single “Girls Generation” (소녀시대) which is a remake of Lee Seung-cheol‘s 1989 song. The album also included their first single “Into the New World”, “Perfect for You” which is re-titled “Honey” and eight other tracks. Their first album was sold more that 100,000 copies where the last pop-oriented girl group in Korea to accomplish this was S.E.S.
In the early 2008, Girls’ Generation second single album “Kissing You” was released, which won the girls first K-chart after achieving number one position on KBS Music Bank February Chart. This song achieved number 1 spot on three major TV music rankings, SBS Inkigayo, Mnet M! Countdown and KBS Music Bank. Later in March 17, the album was re-titled Baby Baby, repackaged and released again on digital music sites. Together with the album, the single “Baby Baby” was released to promote the album. The song “Baby Baby” was performed on various music shows such as MBC Show! Music Core, SBS Inkigayo and Mnet M! Countdown.
During the promotion, Jessica, Tiffany and Seohyun were featured on a mini-album “Roommate: Emotional Band Aid” released by Roommate, a one-man band from Purple Communication on December 1. Before the release of the album, the three girls perform the song “Oppa Nappa 오빠 나빠 (Bad Brother)” which was digitally released in April. This song was later performed live on SBS Inkigayo, KBS Music Bank and Mnet M! Countdown. After that, the 3 girls released a new single “Mabinogi (It’s Fantastic!) together as the theme song for the Nexon game Mabinogi with Tiffany participating in the music video.
In October, Mnet reality show Factory Girl documented a series of videos showing the girls working as interns at fashion magazine Elle Girl. Girls’ Generation also participated in SM Town Live 08 concert together with other SM Town artists.
2009: Gee, Genie, First Asian tour and rising popularity
Early 2009 in January, the first mini-album “Gee” was released. “Gee” was topped Cyworld‘s hourly music chart on the release day. Within two days, the song was rank number 1 on all major digital music charts and a week after it went number 1 on KBS Music Bank and SBS Inkigayo. During the album promotion on MBC Show! Music Core, they sang the lead singe “Gee” with the other track “Himnae (Way To Go)”, another song from their mini-album. “Gee” became a phenomenal hit, breaking the record for consecutive number one wins on KBS Music Bank with nine consecutive wins as well as triple crown on SBS Inkigayo. The song also broke the record by staying top for eight weeks and the ninth on March 13. This then again broke the record for longest running #1 on Music Bank, beating the 7-week record previously set by Jewelry in 2008 with “One More Time”. The mini-album was sold more that 130,000 copies. The track also topped Mujikon, Melon and Mnet Charts for eight consecutive weeks, Dosirak chart for seven weeks, Muse Chart for six weeks and Baksu chart for four weeks.
In June 22, 2009, the girls released a new mini-album featuring “Marine Girl” concept, titled “Tell Me Your Wish (Genie)”. Various promotional performances were done on KBS Music Bank, MBC Show! Music Core and SBS Inkigayo. The mini-album Genie was physically released on June 29, 2009 which was delayed in order to redo the album art. In July 10, on KBS Music Bank, their single “Sowoneul Malhaebwa (Genie)” won an award, followed by the second on on SBS Inkigayo on July 12. Within a few days, the song proved its success by topping on 10 different digital music charts including Melon, Dosirak, Mnet and Bugs and was number one on the weekly charts and SKT ringtone weekly charts of the first week of July.
50,000 plus copies of album were sold in the first week of July after released (doubled the first week sales of Gee). Then in 2010, they sold over 200,000 copies.
Later in November, SM Entertainment announced the girl’s Into The New World Tour where the tickets went on sale on November 19 and was sold out in 3 minutes! The tour begain at Seoul’s Olympic Park Fencing Stadium on December 19 and 20 and continued to other Asian cities including Shanghai.
2010: Oh!, Run Devil Run, Japanese debut and Hoot
In early 2010, the girls were chosen to sing SBS’s new logo song “Naeireul Bomnida 내일을 봅니다, (Looking at Tomorrow)”
In January 28 2010, the girls’ second full-length album “Oh!” was released. The lead single “Oh!” was digitally released on January 25 with the music video being released 2 days later. The promotions started with the recording of MBC Show! Music Core on January 30. With “Oh!” the group went on to win five consecutive K-charts on KBS Music Bank as well as achieving a triple crown on SBS Inkigayo. “Oh” also won the Music Bank half year K-chart, second on Hanteo’s first half album sales chart as well as winning the end-of-year K-chart. By the end of 2010, the music video was ranked number one most viewed YouTube video in Korea and Hong Kong. It also made to the top ten in Taiwan and Japan rankings.
Starting March 2010, photos of members dubbed “Black SoShi” showcasing dark concept was released online. The teaser video was released on March 16 followed by the new digital single Run Devil Run being released on March 17. In May, it was announced that the girls had signed an agreement to work with Universal Music Japan’s record label Nayutawave Records for their Japanese promotions with their first Japanese single expected to be released in September. The release of 少女時代到来～初来日記念盤～ (Girls’ Generation’s Arrival ～ First Time in Japan Commemoration Disc ～) on August 11, a DVD featuring seven of the group’s music videos marks the beginning of SNSD’s promotion in Japan. The special edition of the DVD contains a pink glowstick and a pass to the Girls’ Generation debut at the Tokyo Ariake Colliseum on August 25. First week after release, the DVD sold 23,000 copies, ranking fourth on the weekly DVD Oricon ranking and third on the weekly music DVD ranking which made Girls’ Generation the first female K-pop group to make the Oricon DVD Top-5 ranking. The girls also participated in the SM Town Live 10 World Tour together with other label-mates on August 21 starting at Seoul Jamsil Olympic Stadium to Shanghai, Los Angeles, Paris and Tokyo.
During their first Japanese showcase in Tokyo Ariake Colliseum, it was reported to be the largest scale plan for the Korean artist debuting with a total of at least 22,000 were estimated. Due to the high number of attendees, the group’s management announced that the showcase will take place 3 times in the same day. In the showcase, the girls sang five of their Korean tracks. At the same time, their “Genie” Japanese music video was revealed publicly for the first time. The Japanese single “Genie” debuted at the fifth spot on the same day of its release on the Daily Oricon Charts which later rose to second, earning the group a fourth position on the Oricon weekly ranking. The girls also made their number one spots on Japan iTunes music video chart, Rekochoku daily video clip chart and incoming movide daily ranking chart. With pre-orders of 80,000, an estimate of 45,000 single copies were sold in the first week after release.
On October 20, they released their second Japanese single “Gee”. After a week, their third Korean mini-album Hoot consisting of 5 tracks was released on October 27 followed by their lead single “Hoot” music video (a song originally in English as “Bulletproof” on the 28. “Hoot” continues to rise to the top of the charts and received a few number one spots on music shows which is another success for the group. The girls also participated in Japanese music broadcasts such as FNS Music Festival where they performed their two Japanese singles “Gee” and “Genie” on December 4. “Hoot” was repackaged and released in Japan on December 22 with additional tracks from previous albums. The release made to the second position on the Oricon charts and sold 21,000 copies on the first day.
On December 9, the girls attended the Golden Disk Awards and was awarded three awards including the Disk Daesang (Album of the Year) for their 2nd album “Oh!”. They became the first girl group to receive both Disk Daesang (2010) and Digital Daesang (2009). Later in December 15, they attended the Melon Music Awards winning the Best Dressed Singer award and Hot Trend Song award for “Hoot” as well as the second consecutive Artist of the Year award for the group. They also topped the Hanteo annual Singer Award chart for 2010. Girls’ Generation was later being named on Asia Today’s list of 50 Korean power leaders for 2011 at the number 44 spot, being the only idol group in the list. Sport Korea, Hanteo, Dosirak, Soribada and Korea Gallup named them “Artist of The Year”. They also won the Best Song of The Year with “Oh!” at Monkey 3.
2011: Girls’ Generation, Touring, International Expansion and The Boys
The girls released their Japanese version of “Run Devil Run” digital single on January 25. Meanwhile, on January 20 at the 20th Seoul Music Awards, Girls’s Generation received “Artist of the Year”. the “Bonsang prize”, a “Popularity” award and a “Hallyu award”. Girls’ Generation became one of the four artists in Korean music history to be named “Artist of the Year” for two consecutive years. They also became the only girl group in history to receive “Artist of the Year” award for the Seoul Music Awards and Melon Music Awards for two consecutive years. They also received two Daesang Awards at the Golden Disk Ceremony, one Digital Daesang (2009) and one Physical Album Sales Daesang (2010).
On April 27, Girl’s Generation released their third Japanese single “Mr Taxi/ Run Devil Run” which included their first, original Japanese Song “Mr Taxi” and the Japanese remake of “Run Devil Run”. SNSD was nominated for three awards under “Best Group Video”, “Best Video Of The Year” and “Best Karaokee! Song” at the 2011 MTV Video Music Aid Japan (VMAJ) and actually won the “Best Group Video” and “Best Karaokee! Song”.
On June 1, they released their first debut Japanese studio album Girls’ Generation which was promoted via The 1st Japan Arena Tour which started in Osaka on May 31. The girls was certified Platinum (250,000) by Recording Industry Association of Japan after a total of 14 concerts in six cities over a period of a month and a half. This makes them the fifth Korean artist album to do so. Later they were certified Double Platinum (500,000) on July 8 that makes them first for any Korean girl group. They also set a record for the highest sales of the first album as foreign artist in Japan.
Girls’ Generation became the fourth artist to obtained number one spot on weekly album chart and became the third Korean act to surpass 500,000 mark after BoA and TVXQ. The girls became the highest earning foreign artist in Japan where their album had sold over 728,000 copies. Then in late 2011, on December 28, their album was repackaged as “The Boys” which then became their most successful album to date. The album was certified “Million” by the RIAJ and made the girls the second artist as well as the first female group to earn this achievement in Japan. The self-titled album was the fifth best selling album in Japan and won “Album of The Year” and nominated for “Video of The Year” at the 2012 MTV Video Music Awards Japan. Again, the lead single “Mr Taxi” sold over 100,000 copies in the first week beating “Gee” and “Genie” which also made to number 1 on Billboard Japan Hot 100 chart for two consecutive weeks.
On July 24, the girls were selected by SISA Press as “The Most Influential Entertainers in Korea” for the year 2011 after having sixth in 2010. Girls’ Generation signed a contract with Universal Music Group to release United States material under Interscope Records. The Boys which was originally be released through iTunes and other music websites in Asia on October 5 had been postponed to bring a worldwide album release. The Boys was then being released on October 19 with a comeback on KBS Music Bank on October 21.
The lead track “The Boys” which was co-written by Tiffany and produced by Teddy Riley, a guy famous for his work with Michael Jackson was released in Korean, English and eventually Japanese. Within minute after the release of The Boys, SNSD achieved an “all-kill” status on all major on and off line music charts in Korea. Despite not on Hot 100, the song managed to peak inside the Top 30 on the iTunes chart in the US, selling over 21,000 copies becoming one of the best selling K-Pop songs. In South Korea itself, the album sold 227,994 within twelve days becoming the best selling album in October and third best selling album in 2011. By the end of December, a total of 385,348 copies of The Boys had been sold which then lead to the best selling album in 2011 and by April 2012, they sold over 410,000 copies in South Korea setting a Gaon Chart record for the best selling, non-repackaged album in the charts history. From October to December, The Boys became the 10th best selling digital track in Korea having 3,032,658 copies sold.
On November 30 the girls releases their first official Japanese photobook titled “Holiday” which made to the number one spot on book sales ranking chart under photograph collection category and sold 17,000 copies for the first week. The book was ranked eighteenth on the overall book sales rank. At the same time on December 14, The 1st Japan Arena Tour was also made available on Blu-ray and DVD.
On December 28, the girls release a re-packaged version of their debut Japanese album “Girls Generation” that includes Japanese version of “The Boys” and remixed versions of “The Great Escape”, “Bad Girl” and “Mr Taxi” as well as the new song “Time Machine”. The album passed sales of over 800,000 with shipments f 1 million. On the second week of January 2012, the album was placed fifth on the Oricon Weekly CD Albums chart. Oricon stated that it was the first time in history that an album by Korean artist has placed in Top 10 for 17 weeks. Due to the Japanese release, the girls ranked fifth among Japanese artists in terms of monetary profit which had generated over 4.5 billion Yen (USD 57 million) for 2011.
2012: International promotions, TaeTiSeo and Girls & Peace
On January 12, the girls was awarded “Digital Bonsang” and “Digital Daesang” at the Golden Disk Awards held in Osaka. A week later, on January 19, they were awarded “Bonsang” and “Popularity” award at the Seoul Music Awards. The group also won Album of the Year for fourth Quarter and Oricon “Hallyu Singer” award at the Gaon Chart Awards.
The girls then performed remixes of the English version of “The Boys” on Late Show with David Letterman and Live! with Kelly on January 31 and February 1 marks the first time Korean musical act performing on each of the shows. After the announcement to release “The Boys” through Universal Music Group‘s Polydor Records in France, they also performed on the French show Le Grand Journal on February 9. In the same month, Girls Generation became the most powerful South Korean girl group and female celebrity after ranking number one on Forbes Korea’s year’s list, “Top 40 Power Celebrities”. The girls was placed number one among their label, earning over 100 billion won (USD 88.56 million).
In April, Girls’ Generation TTS (TaeTiSeo) was formed consists of Taeyeon, Tiffany and Seohyun. The subgroup releases their first mini-album Twinkle on May 2 where the lead single “Twinkle” debuted at number 126 on the Billboard 200 selling over 3,000 copies making it the highest charting K-Pop album on the chart at that time. Then, by July 2012, 140,000 copies of the album were sold with 24,000 copies abroad.
On May 20, the girls performed with their label mates at the Honda Center in Anaheim as part of the first date of SM Town Live World Tour III which then continued to Tokyo, South Korea, Singapore, Thailand and Indonesia.
Their second Japanese album “Paparazzi” was released on June 27 with “Paparazzi” as the lead single. Paparazzi became another success for the girls debuting atop the Japanese Hot 100, with 92,000 copies sold becoming their second best first week opening prior to 102,000 debut of Mr Taxi. According to SoundScan Japan, Paparazzi’s release boosted the girls total single sales in the country to over 647,000. In that same month, the girls won “Best Album of the Year” for their debut Japanese album at the 2012 VMAJs. To commemorate their 5th Anniversay, a total of 14 stampes were produced including autographed album covers which marked the first time a celebrity made a contract with Korea Post to produce stamps. The stamps were so popular that within an hour of issuing, half of the available stamp sheets had already sold out. O August 10, it was revealed that the girls were to release Blu-ray/DVD title “Girls’ Generation Complete Video Collection“
The girls second double A-side single “Oh!/All My Love is For You” and the second single from their second Japanese studio album was released on September 26 featuring a Japanese remake version of their 2010 single “Oh!” which then earned first place on Oricon’s Weekly Single chart, selling 66,000 copies in its first week. At the same time, their Complete Video Collection made to number one on Oricon’s Weekly DVD and Blu-ray charts with 59,000 discs sold. They became the secodn artist to rank number one on all three charts in the same week.
On November 28, their second Japanese album “Girls’ Generation II: Girls & Peace” was released.The album was preceded by the single “Flower Power” which is released on November 21. Due to limited release, “Flower Power” sold 29,000 copies in its first week ranking number 5 on the Oricon Chart, number 6 on Japan Hot 100. Girls’ Generation II: Girls & Peace sold 116,963 copies in its first week of release, ranking third on Oricon’s Weekly album chart and is certified Platinum by RIAJ with 250,000 copies sent to Japanese retailers.
On November 30, the girls released 2011 Girls’ Generation Tour DVD featuring footage from 2011 concert tour. Girls’ Generation is now ranked seventh among Japanese artists as the top Korean artist in Japan in terms of monetary profit after generating over 4.3 billion Yen (USD 51 million). At the end of 2012, the girls released the track “Dancing Queen”, a remake version of Duffy’s Mercy.
2013: I Got a Boy, World Tour
On the first day of 2013, Girls’ Generation released their fourth Korean album, I Got a Boy. The album was sold over 265,000 copies in January debuting atop the January Gaon Album Charts as well as many other Billboards album charts including number one spot on World Album Chart.
Later, the girls embarked on their Second Japan Arena Tour on February 9. On March 20, they will release their first Japanese remix titled “Best Selection Non Stop Mix” They also attended “Hong Kong Asian-Pop Music Festival 2013” which was held at Hong Kong Convention and Exhibition Centre on the 22nd of March. 8 days later, they performed at the “Super Joint Concert” at Rajamangala Stadium in Bangkok, Thailand. Girls’ Generation’s first world tour 2013 Girls’ Generation World Tour – Girls & Peace starts with the first dates in Seoul on June 8 & 9.
In an interview with Danny from DFLA on May 17, Tiffany stated that they will release another new album later this year which is unclear if it’s Korean, Japanese or English album. Second album from TaeTiSeo will be released as well.
- 2013 TBA